How to store fresh basil

Sooo, we're selling fresh basil this month and one of the challenges of market farmers is knowing all the different quirks and requirements for keeping individual types of produce the freshest and best looking. Some crops are best harvested as early in the morning as possible (unless on the cusp of a cold-front) like lettuce, some are best harvested after the morning dew/dampness has dried off (beans). Some plants, once harvested, prefer cold damp storage conditions and some, like basil, do not.  Here's a great Chowhound discussion on how best to keep your tasty and delicious Serenity Valley Farm Lime-Basil fresh for the longest amount of time.